I had the privilege this year of joining HP at their ‘Reinvent’ World Partner Forum in Chicago, Illinois. Their focus this year was very much on growth, new technologies, innovation, and investment for the future.

2017’s Forum was supposedly the largest HP partner event ever, so as you can imagine, I was one of many. Over the three day event, I was lucky enough to see presentations from some key HP speakers, including CEO, Dion Weisler, and even had the surprise treat of seeing Christian Slater, star of their cyber security mini-series ‘The Wolf’.

The partner event became a platform for several announcements from HP, and opened the door to a tonne of exciting insights for their partners. My personal take-aways from their global strategy and priorities for the next few years were as follows:

Printing and Personal Systems

HP intends to double down on its core business in Printing and Personal Systems – this means ensuring they plan key promotions, win profitably in Corporate, Enterprise and SMB, and execute flawlessly to retain their #1 share in the market.

A3 devices

They’re also seeing rapid growth in the A3 device and managed services market. Their goal in this is to exceed double-digit share in 2018 and they are currently on track to do this, which is exciting news indeed.

Service and Financing

HP is beginning to leverage new service and financing models to provide a point of differentiation for their partners – something we can all look forward to in the near future. They’re hoping that this approach alongside greater attempts to open up new avenues of differentiation will help win in new customers and markets.


The education space is one in particular that was notably highlighted during the event – HP is looking to target the sector through structured approaches into schools, colleges and universities with a bid to ‘reinvent learning’. Virtual reality, Hybrid IT, and Immersive Computing will be a key focus for their educational technologies moving forward, as demonstrated at Bett 2017 back in January.

On a wider scale, HP PageWide, their new generation of printers, Mobility, Recovery Point Objectives (RPOs), and Security were also key messages that came through, particularly with the onset of the General Data Protection Regulation (GDPR) so imminent.

Most exciting, though, is the promise that they will be opening up and expanding their channel partnerships with new technologies and services, so we cannot wait to see what the rest of the year will bring, especially as we move into 2018.

Servium HP Reinvent



Stuart Dean is Servium’s Sales Director. If you would like to find out more about the announcements made at HP Reinvent and HP’s plans for the future, please speak to your Account Manager or else get in touch.


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